CHALLENGE

This unique line of specialty chocolates is made with chinese medicinal herbs, and although the client wanted to emphasize the traditional eastern medicinal herbs and their benefits, it was also important that the designs be dynamic, modern and appealing to a younger audience.

Company

Chiocolate

www.chiocolate.com

What We Did

Package Design / Website graphics

SOLUTION

The design concept we developed is an east meets west, classic yet contemporary approach: the primary graphic elements—traditional eastern imagery—are used as a decorative, textural backdrop for the bold typography and bright custom colors that identify each of the various blends.

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