ABOUT THE PROJECT
The folks at Sea of Change Trading Company are as committed to healthful eating as they are to respecting and caring for our environment. They approach their business with plenty of enthusiasm and light-heartedness, so it naturally follows that their identity would mirror these traits.
The Jules Verne-esque sensibility informs the illustration style as well as typographic choices, and positions their Sea Bakin’ products within their market with just the right blend of healthy + fun. The strong typography we based the logo design on is carried through their food products and helps to create a user-friendly visual hierarchy —a critical consideration for retail packaging that must compete on a store shelf with many other brands.